I usually tune out as soon as a new artist appears on every hip music blog all at once, because it tends to feel like they’ve just employed the services of a well connected publicist, it rarely feels like an organic thing. However in the case of Melbournian Meg Mac, the heaped praise seems definitely well placed- she has undeniably got something all of her own going on.
I love that she is working a flat out pop/soul sound It’s something that generally doesn’t fare well with the cool kids here in Melbourne, but she manages to give it a lot of depth (probably courtesy of her smoking voice) making it edgy, sexy and Australian sounding without it losing it’s hook and commercial polish and it’s catching everyone off guard in the best kind of way. The video is a wee bit handsome too.
Do you think the hype is justified? Take a look and listen for yourself: